英文函电书写基本原则

一、Courtesy 礼貌

上海龙凤1314 shlf    语言要有礼且谦虚，及时地回信也是礼貌的表现。

上海龙凤1314 shlf    例如：

    We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.

上海龙凤1314 shlf　You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.

二、Consideration 体谅

    写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。

上海龙凤1314 shlf    例如：

上海龙凤1314 shlf    "You earn 2 percent discount when you pay cash. We will send you the brochure next month. "就比"We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month." 要好。

三、Completeness 完整

    一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。

四、Clarity 清楚

    意思表达明确，要注意：

    （一）避免用词错误：

上海龙凤1314 shlf    例如：As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.

上海龙凤1314 shlf　此处bimonthly有歧义：可以是twice a month 或者once two month.故读信者就迷惑了，可以改写为：

上海龙凤1314 shlf    1.We have two direct sailings every month from Hong Kong to San Francisco.

上海龙凤1314 shlf    2.We have semimonthly direct sailing from Hong Kong to San Francisco.

上海龙凤1314 shlf    3.We have a direct sailing from Hong Kong to San Francisco.

上海龙凤1314 shlf    （二）注意词语所放的位置：

上海龙凤1314 shlf    例如：

上海龙凤1314 shlf    1. We shall be able to supply 10 cases of the item only.

上海龙凤1314 shlf    2. We shall be able to supply 10 cases only of the item.

上海龙凤1314 shlf    前者则有两种商品以上的含义。

    （三）注意句子的结构：

    例如：

    1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.

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